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Our brand story

Established in 1997, the Baffin Brand was born from a genuine love for the country in which it resides. With Canada's uncompromising landscapes and rugged extremities, there is a need for footwear that can provide the utmost protection from those elements.



Founder and current President Paul Hubner grew up learning about footwear. When he was young, his father, Peter Hubner, spent time in Canada's Arctic working with local Inuit to source seal skin boots and other traditional Canadian winter footwear to bring them to a broader audience.

Understanding the fundamental layering structure inspired by the Inuit, Baffin developed technologies to modernize the traditional approach. So from the five-layer Inuit boot, Baffin's Multi-Layer System came to fruition, and remains at the core of what keeps Baffin unique today. So there was, and still is today, no more fitting of a place than Canada's largest Island, spanning across the Arctic Circle, for the Baffin Brand to share its name with.

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