Product coverage
| 2009 | Retailer Product Commercial | Alaska Army Navy |
| 2009 | Retailer Baffin Product Promo | Alaska Army Navy |
| 2008 - 2009 | Tour of factory and boots | Weather Network |
North Pole 2008 Interviews
| May 8, 2008 | Canada Am | Canada AM Interview |
| April 25, 2008 | Paul's CBC | CBC Newsworld Interview |
| April 23, 2008 | Paul's BT Edmonton Interview | BT Edmonton Interview |
| April 18, 2008 | Paul's Halifax interview | C100FM Interview |
| April 17, 2008 | Paul's TV interview | CBC Interview |
| April 17, 2008 | Paul Canada AM | CANADA AM Interview |
| April 10, 2008 | Paul's radio interview | CFRB Interview |
Press Releases
| March 11, 2009 | Polar Adventurer passes the Torch to the Next Generation | Expedition 2009 (PDF) |
| December 5, 2007 | Going to extremes | Treks 2008 (PDF) |
News articles
| Feb 2, 2009 | Putting the boots to the economy | Hamilton Spectator |
| May 2, 2008 | A hot season in the Arctic Circle | Globe and Mail |
| April 26, 2008 | Footwear Exec Makes Polar Expedition to Test Boots | Digital Journal Business |
| April 18, 2006 | Dressed Not to Chill | Hamilton Spectator (PDF) |
| April 18, 2006 | North Pole Diet | Hamilton Spectator (PDF) |
| April 18, 2006 | Closing in on Santa | Hamilton Spectator (PDF) |
| April 18, 2006 | Final 10km Push | Hamilton Spectator (PDF) |
| April 19, 2006 | Polar Triumph | Hamilton Spectator (PDF) |
