Icelandic Voyage

Outdoor enthusiast Paul Hubner founded Baffin in 1997 and has since reached the North Pole, South Pole, Everest Base Camp, Mt. Rainer, and has enjoyed many other adventures. Today, Paul continues to be an active, contributing member to all aspects of the Baffin brand, though his true passion is being outside using the product.

Mark Hubner has trekked to the Geographic North Pole and across the Arctic Circle on Baffin Island. He has led several winter and all-season adventures, and continually tours some of the more extreme and remote areas of both Canadian and U.S. mountain ranges. Most recently, Mark completed an end-to-end hike of Canada's longest marked footpath, the Bruce Trail.

A member of the prestigious Explorers Club, Mark brings a spirit of curiosity and discovery to every expedition. He accompanies Baffin products from ideation, through the development process and into real-world situations—testing a wide range of products year in and year out under the most demanding conditions.

More on Mark

Connor Emeny holds the unique distinction of being the only person to complete an iron distance triathlon on 7 continents. As an intrepid explorer and the driving force behind the Chasing Antarctica project, Connor embodies resilience and determination in extreme environments. Baffin proudly supports Connor as the official boot of his expeditions, providing reliable footwear for his remarkable journeys. More on Connor.

Meg O'Hara, a Canadian artist and environmentalist, brings a blend of artistry and environmental consciousness to her work. Known for her captivating pieces that reflect a deep connection to nature, Meg stands out in the art world for her unique perspective. Baffin proudly welcomes Meg O'Hara as a brand ambassador, recognizing her dedication to art and environmental advocacy. Her partnership with Baffin embodies a shared passion for innovation, sustainability, and the adventurous spirit.

Jessica Liut is Baffin’s VP of Marketing, blending creative vision with a passion for exploration. She has journeyed across diverse terrains and climates to experience firsthand the environments Baffin products are built to withstand. From remote northern communities to rugged trails and coastal landscapes, Jessica brings a storyteller’s lens to every expedition, capturing the intersection of performance, design, and real-world testing.

An advocate for authentic brand storytelling, Jessica ensures Baffin’s narrative remains deeply connected to its Canadian roots while resonating globally. She plays an active role in product testing, joining expeditions to translate on-the-ground experiences into meaningful brand direction. Whether on the trail, in the field, or at the design table, Jessica’s work bridges the gap between adventure and audience—sharing the Baffin story in its truest form.