President, Chief Testing Officer, Explorer

Paul Hubner


As President and Chief Testing Officer at Baffin, Paul Hubner has dedicated his career to developing footwear and apparel that perform in the most demanding conditions on Earth. With over 30 years of experience leading expeditions to some of the planet’s most extreme environments — including the North and South Poles, Everest Base Camp, and Machu Picchu - Paul continues to put Baffin products to the test through his own adventures.

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Paul Hubner is Baffin’s President and Chief Testing Officer – and the heart behind the brand’s commitment to performance in the world’s most demanding environments.

As a second-generation Baffin leader, Paul carries forward
a legacy built on innovation, exploration, and a deep connection to the
Canadian outdoors.

Over the past three decades, Paul has led and participated
in countless extreme expeditions, using every journey as a proving ground for
Baffin products. From the ice floes of the Arctic to the glaciers of
Antarctica, Paul doesn’t just test Baffin gear – he trusts it with his life.
His hands-on approach ensures that each product is validated in the conditions
it’s built for: real cold, real terrain, and real-world use.

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Paul has spearheaded expeditions across some of the most unforgiving environments on the planet. In 2009, he completed a landmark crossing of Baffin Island alongside his son Ryan. He has trekked to the North Pole, crossed Greenland’s ice cap, and endured the isolation of Antarctica’s interior. Each mission is not only a personal challenge but an opportunity to test gear in conditions few ever experience – and bring those insights back to the development floor.

As the architect of Baffin’s Real-World Testing (RWT) philosophy, Paul transforms field experiences into design insight – pushing innovation from the ground up. He leads the development team, providing feedback gathered from the field to ensure that each product is built to perform when it matters most.

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Paul’s leadership style is grounded in experience, integrity, and curiosity. He’s a lifelong explorer with a passion for pushing limits and a belief that great gear should empower people to go farther.
Whether it’s a multi-week polar expedition or a weekend on the trails, Paul’s testing philosophy is clear: preparation, performance, and protection – always.

From legacy to leadership, Paul continues to shape Baffin’s evolution – inspiring new generations of explorers and building gear that stands up to the coldest places on Earth.

"If it can’t survive the extremes, it doesn’t belong in the Baffin lineup.”

- Paul Hubner

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