Real-World Testing

Baffin Expeditions

At Baffin, our commitment to Real-World Testing® is more than a product philosophy – it is a way of life.

Through expeditions that span remote trails, frozen landscapes and unforgiving terrain, we put our boots, gear and apparel to the test in the environments they were built for. These journeys are not just brand stories – they are proving grounds.

Each expedition pushes us forward. Sometimes that means discovering our products’ limits so we can push past them. From early failures that led to breakthrough innovations, to boots that have summited peaks, apparel that’s weathered whiteouts and gear that’s endured the extremes – every step informs how we design for the next.

This is how we live the brand. And this is where Baffin products earn their reputation – out there, not in a lab.

Recent Expeditions

LATITUDE: 58.4599 / LONGITUDE: -154.0819

Alaskan Frontier | 2024

In 2025, Baffin ventured into Hallo Bay, Alaska – a remote coastal wilderness and iconic grizzly bear habitat – for the capstone Terrain Collection test. Partnering with The SOSA, Blake Moynes, and photographer Charlee Wild, the team faced coastal mist, shifting sand, icy streams, and long shoreline treks.

ICELANDIC VOYAGE | 2024

In October 2024, Baffin's team embarked on the Icelandic Voyage, a product-testing expedition across Iceland's diverse terrains. The team included President Paul Hubner, Senior Vice President Mark Hubner, Brand Director Jessica Liut, and Brand Ambassadors Connor Emeny and Meg O’Hara. Over four days, they tested 19 different Baffin product designs, encompassing both existing and upcoming releases.

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LATITUDE: 40.3630 / LONGITUDE: -78.9225

APPALACHIAN TRAIL ADVENTURE | 2024

In September 2024, Baffin’s Mark Hubner tested the upcoming BRUCE MID hiking boot on the Appalachian Trail, tackling steep terrain and rugged paths to assess durability, comfort, and stability. The Appalachian Trail (A.T.) is a famous long-distance hiking trail in the eastern United States, stretching from Georgia to Maine.

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LATITUDE: -33.6033 / LONGITUDE: 26.6194

SOUTH AFRICA - ECO TOUR | 2024

In June 2024, Baffin’s Mark Hubner and Blake Moynes joined an EcoTour in South Africa with Global Conservation Force. Over seven days at Kariega Game Reserve, they participated in rhino conservation, wildlife safaris, and community outreach. Baffin also donated HUDSON boots to rangers in training, supporting anti-poaching efforts.

LATITUDE: 44.2049 / LONGITUDE: -80.3581

BRUCE TRAIL End-to-End | 2024

Durante la prima settimana dell'autunno 2023, il vicepresidente senior commerciale di Baffin, Mark Hubner, ha intrapreso una spedizione di test nel mondo reale, un'escursione completa del sentiero segnalato più antico e lungo del Canada, il Bruce Trail. Mark percorrerà oltre 900 km, da Tobermory, Ontario, attraverso la regione del Niagara entro la fine della stagione invernale. Ogni settimana da settembre a marzo, percorrerà a piedi una parte del sentiero, accampandosi in siti nell'entroterra, ove possibile, lungo il percorso.

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