Real-World Tested™

Icelandic Voyage



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In Fall 2024, Baffin embarked on a journey through the land of fire and ice – where glaciers meet lava fields and weather can shift in a heartbeat. The Icelandic Voyage brought together members of Baffin’s leadership, ambassadors and creative partners to put the Terrain Collection to the ultimate test. Against dramatic landscapes and unforgiving elements, the team explored the limits of adventure and innovation. What unfolded was more than a product test – it was a bold step forward in Real-World Testing™, and a powerful reminder of nature’s ability to inspire progress.

Testing Team

CTO (Chief Testing Officer)

Paul Hubner

Testing Team Director

Mark Hubner

Global Triathlete

Connor Emeny

Environmental Activist

Meg O'Hara

Brand Director

Jessica Liut

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