Mark is also a proud member of The Explorers Club, joining a global community of adventurers dedicated to pushing the boundaries of discovery. For him, “Real-World Tested™” is more than a brand philosophy – it’s the foundation of his life’s work. By living the very conditions that Baffin designs for, Mark continues a legacy of leadership while ensuring that the boots and gear on your feet can withstand the harshest realities.
Championing Real-World Tested™ Performance
Mark Hubner has trekked to the Geographic North Pole, crossed the Arctic Circle on Baffin Island, and hiked through some of the most unforgiving terrain across North America. His expeditions span continents – from an ambitious winter end-to-end of the 936 km Bruce Trail, to a South African conservation journey, to Baffin’s Icelandic Voyage. Each adventure challenges both him and the gear he carries, putting Baffin products through the ultimate test: the real world.
As Baffin’s Senior Vice-President – and a third-generation leader within the company – Mark bridges innovation with application. His role extends far beyond the boardroom; he carries prototypes and production models into the world’s most extreme environments, validating their performance before they reach customers. Whether navigating Arctic tundra, dense forests, or unpredictable Appalachian weather, his expeditions ensure that Baffin gear is built for the elements.
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"For three generations, our family has built footwear to thrive in the toughest conditions. Every journey – from Arctic ice to rugged Canadian wilderness – is a chance to honour that heritage and prove our boots where it matters most.”
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Field notes
Real-World Tested™: Alaskan Frontier
July 31, 2025
Last month, Baffin had the privilege of joining an unforgettable expedition into the heart of Hallo Bay, Alaska—one of the most remote and breathtaking landscapes in...
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In der Praxis getestet™: Abenteuer auf dem Appalachian Trail
January 6, 2025
Im September 2024 begab sich Baffins Senior Vice President Mark Hubner auf eine bemerkenswerte Reise entlang des Appalachian Trail, einem 3.510 Kilometer langen Abschnitt rauer...
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Islandreise: Mit Baffins Terrain Collection die Grenzen der Innovation austesten
December 19, 2024
Im Oktober 2024 startete ein Team von Forschern, die Baffin repräsentierten, zur „ Islandic Voyage“ , einer Produkttest-Expedition durch...
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Mark continues to take Baffin into extreme conditions, ensuring the brand’s promise of performance holds true across the globe. From the Arctic ice to North America’s longest footpath, follow along as his expeditions fuel the future of Baffin innovation.
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