WHERE WE GO
MACHU PICCU
August 4, 2021
In 2010, Paul and his wife Luisa trekked to Machu Picchu in Peru. Another “vacation” with the Chief Testing Officer! This trip afforded Paul the opportunity to test a new concept for a footwear series.
While it was not one of his more extreme trips, it was an important one nonetheless. Baffin was working to expand into more all-season footwear and Paul brought a prototype along with him. The prototype succumbed to the rugged trails and split open at the sole.
While some may have seen this as a failure – Paul viewed it as an opportunity – for this allowed him to see first hand what needed improvement. He made the necessary adjustments, and this real-world test contributed to what we now know as the Softshell Series - one of Baffin’s top selling categories.