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At Baffin, our commitment to Real-World Testing® is more than a product philosophy – it is a way of life.
Through expeditions that span remote trails, frozen landscapes and unforgiving terrain, we put our boots, gear and apparel to the test in the environments they were built for. These journeys are not just brand stories – they are proving grounds.
Each expedition pushes us forward. Sometimes that means discovering our products’ limits so we can push past them. From early failures that led to breakthrough innovations, to boots that have summited peaks, apparel that’s weathered whiteouts and gear that’s endured the extremes – every step informs how we design for the next.
This is how we live the brand. And this is where Baffin products earn their reputation – out there, not in a lab.
Recent Expeditions
LATITUDE: - 45.8900 / LONGITUDE: 6.7980
Tour Du Mont Blanc | 2025
LATITUDE: 58.4599 / LONGITUDE: -154.0819
Alaskan Frontier | 2025
In 2025, Baffin ventured into Hallo Bay, Alaska – a remote coastal wilderness and iconic grizzly bear habitat – for the capstone Terrain Collection test. Partnering with The SOSA, Blake Moynes, and photographer Charlee Wild, the team faced coastal mist, shifting sand, icy streams, and long shoreline treks.
LATITUDE: 64.9631 / LONGITUDE: -19.0208
ICELANDIC VOYAGE | 2024
In October 2024, Baffin's team embarked on the Icelandic Voyage, a product-testing expedition across Iceland's diverse terrains. The team included President Paul Hubner, Senior Vice President Mark Hubner, Brand Director Jessica Liut, and Brand Ambassadors Connor Emeny and Meg O’Hara. Over four days, they tested 19 different Baffin product designs, encompassing both existing and upcoming releases.
LATITUDE: 40.3630 / LONGITUDE: -78.9225
APPALACHIAN TRAIL ADVENTURE | 2024
In September 2024, Baffin’s Mark Hubner tested the upcoming BRUCE MID hiking boot on the Appalachian Trail, tackling steep terrain and rugged paths to assess durability, comfort, and stability. The Appalachian Trail (A.T.) is a famous long-distance hiking trail in the eastern United States, stretching from Georgia to Maine.
LATITUDE: -33.6033 / LONGITUDE: 26.6194
SOUTH AFRICA - ECO TOUR | 2024
In June 2024, Baffin’s Mark Hubner and Blake Moynes joined an EcoTour in South Africa with Global Conservation Force. Over seven days at Kariega Game Reserve, they participated in rhino conservation, wildlife safaris, and community outreach. Baffin also donated HUDSON boots to rangers in training, supporting anti-poaching efforts.
LATITUDE: 44.2049 / LONGITUDE: -80.3581
BRUCE TRAIL End-to-End | 2024
Au cours de la première semaine de l’automne 2023, Mark Hubner, vice-président directeur des affaires commerciales de Baffin, a entrepris une expédition visant à tester les produits de la marque en situation réelle : une randonnée de bout en bout sur le plus ancien et le plus long sentier pédestre balisé du Canada, le sentier Bruce. Mark parcourra plus de 900 km, de Tobermory (Ontario) à la région du Niagara, d’ici la fin de la saison hivernale. Chaque semaine, de septembre à mars, Mark marchera sur une partie du sentier, en campant dans des sites de l’arrière-pays lorsque cela sera possible.
LEGACY EXPEDITIONS
Lake Effect, 2018
August 14, 2025
In January 2018, Baffin embarked on the Explore Your Outdoors Expedition, a...
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Everest Basecamp, 2011
August 14, 2025
This expedition marked a new chapter in Baffin’s commitment to Real-World...
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North Pole, 2008
August 14, 2025
The 2008 North Pole expedition was a meaningful milestone for Baffin – a...
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