PRIVACY POLICY (US)

Categories of Personal Information We Collect

Our Business or Commercial Purposes for the Collection and Use of Personal Information

Personal Identifiers such as your name, postal/mailing address, telephone number, mobile phone number, title, email address, account preferences, and username and password

We use this information to:

·    Fulfill orders, process payments and ship products purchased by you;

·    Onboard you as an account holder;

·    Report and account management;

·    Issue and redeem gift cards;

·    Process exchanges and returns;

·    Respond to enquiries including through our live chat functionality and the provision of stock notification updates;

·    Provide you with information about product recalls and warranty claims;

·    Monitor customer communications for quality and training purposes;

·    Administer contests, sweepstakes and other promotions;

·    Identify Baffin products that may be of interest to you and market these to you (as described in the Advertising, Marketing, and Analytics Activities section below) if you have indicated that you wish to receive such marketing or if we are otherwise entitled to do so by law; and

·    Profile, tailor communications and create personalized experiences.

Demographic Information, including gender and date of birth

We use this information to:

·    Carry out statistical analysis, customer insight, product research, research and reporting;

·    Administer any contests, sweepstakes and other promotions;

·    Improve our Sites/Services, products, and events;

·    Identify Baffin products that may be of interest to you and market these to you (as described in the Advertising, Marketing, and Analytics Activities section) if you have indicated that you wish to receive such marketing or if we are otherwise entitled to do so by law; and

·    Profile, tailor communications and create personalized experiences.

Commercial Information, including the product(s) you have purchased, items you have put in your basket on our website, when and where you made these purchases (e.g., time of day), what you paid for them and how you paid, other information related to your attendance at an event, marketing preferences and information (e.g., previous communication data and transaction history), information you give us when you complete a boot finder quiz, and if you choose to provide such data to us, your shoe size (and foot dimensions), date of birth, gender, apparel size and outerwear size

We use this information to:

·  Fulfill orders, process payments and ship products purchased by you;

·  Onboard you as an account holder;

·  Report and account management;

·  Issue and redeem gift cards;

·  Process exchanges and returns;

·  Identify Baffin products that may be of interest to you and market these to you (as described in the Advertising, Marketing, and Analytics Activities section) if you have indicated that you wish to receive such marketing or if we are otherwise entitled to do so by law;

·  Profile, tailor communications and create personalised experiences;

·  Develop new services, products, and events;

·  Carry out statistical analysis, customer insight, product research, research and reporting;

·  Notify you of product recalls or safety issues;

·  Respond to enquiries including through our live chat functionality and the provision of stock notification updates;

·  Provide you with information about warranty claims;

·  Monitor customer communications for quality and training purposes;

·  Improve our Sites/Services, products, and events;

·  Deal with any complaints;

·  Monitor information transmitted or received through our website or via email to prevent violations of our website terms of use or inappropriate content; and

·  Retain your measurements and profile data for future purchases.

Other Categories of Information You Submit to us, such as when you fill out feedback forms or surveys, submit warranty details, information you provide to us when you make an enquiry, complaint, claim under our warranty program, otherwise communicate with us, whether through our website, via email or over the phone, participate in or respond to consumer survey or request for opinions, concerns, and preferences regarding our products, participate in contests, sweepstakes and other promotions or use other features of our website that may be offered from time to time

We use this information to:

·  Report and account management;

·  Issue and redeem gift cards;

·  Process exchanges and returns;

·  Respond to requests;

·  Identify Baffin products that may be of interest to you and market these to you (as described in the Advertising, Marketing, and Analytics Activities section) if you have indicated that you wish to receive such marketing or if we are otherwise entitled to do so by law;

·  Profile, tailor communications and create personalized experiences;

·  Develop new services, products, and events;

·  Carry out statistical analysis, customer insight, product research, research and reporting;

·  Respond to enquiries including through our live chat functionality and the provision of stock notification updates;

·  Administer any contests, sweepstakes and other promotions;

·  Notify you of product recalls or safety issues;

·  Provide you information about warranty claims;

·  Monitor customer communications for quality and training purposes;

·  Improve our Sites/Services, products, and events;

·  Deal with complaints;

·  Monitor information transmitted or received through our website or via email to prevent violations of our website terms of use or inappropriate content;

·  Manage our events effectively;

·  Keep a record of your attendance at events; and

·  Provide you with relevant information about the event.

Financial Information, including billing address, payment type or method, charge or credit card number, and details of any gift cards being issued or redeemed

We use this information to:

·  Process payments for products purchased by you;

·  Onboard you as an account holder;

·  Report and account management;

·  Issue and redeem gift cards;

·  Process exchanges and returns; and

·  Schedule and carry out your virtual shopping appointment.

Device, Internet and Network Activity Information, Online Identifiers (IP Address, cookie IDs and Device IDs), including what webpages you have visited, whether you’ve opened or clicked on links in electronic communications from us or visited pages on our pages, hardware and browser settings, language preferences, the search engine terms you use, the URLs from which you linked to our Sites/Services, browsing history, search history, and information regarding your interaction with our advertisements

We use this information to:

·  Fulfill orders, process payments and ship products purchased by you;

·  Onboard you as an account holder;

·  Report and account management;

·  Issue and redeem gift cards;

·  Process exchanges and returns;

·  Identify Baffin products that may be of interest to you and market these to you (as described in the Advertising, Marketing, and Analytics Activities section) if you have indicated that you wish to receive such marketing or if we are otherwise entitled to do so by law;

·  Profile, tailor communications and create personalized experiences;

·  Develop new services, products, and events;

·  Carry out statistical analysis, customer insight, product research, research and reporting;

·  Notify you of product recalls or safety issues;

·  Respond to enquiries including through our live chat functionality and the provision of stock notification updates;

·  Provide you with information about warranty claims;

·  Monitor customer communications for quality and training purposes;

·  Improve our Sites/Services, products, and events;Deal with any complaints;

·  Monitor information transmitted or received through our website or via email to prevent violations of our website terms of use or inappropriate content; and

·  Retain your measurements and profile data for future purchases.

General location information, (e.g., zip code and IP address)

We use this information to:

·  Report and account management;

·  Identify Baffin products that may be of interest to you and market these to you (as described in the Advertising, Marketing, and Analytics Activities section) if you have indicated that you wish to receive such marketing or if we are otherwise entitled to do so by law;

·  Profile, tailor communications and create personalized experiences;

·  Develop new services, products, and events;

·  Carry out statistical analysis, customer insight, product research, research and reporting;

·  Improve our Sites/Services, products, and events;

·  Monitor information transmitted or received through our website or via email to prevent violations of our website terms of use or inappropriate content; and

·  Retain your measurements and profile data for future purchases.

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Inferences drawn from Personal Identifiers, Demographic Information, Device, Internet, and Network Activity, General Location, and Commercial Information to create a profile about you reflecting your preferences, characteristics, and behavior

We use this information to:

·  Identify Baffin products that may be of interest to you and market these to you (as described in the Advertising, Marketing, and Analytics Activities section) if you have indicated that you wish to receive such marketing or if we are otherwise entitled to do so by law;

·  Profile, tailor communications and create personalized experiences;

·  Develop new services, products, and events;

·  Carry out statistical analysis, customer insight, product research, research and reporting; and

·  Improve our Sites/Services, products, and events.

Employment-Related Information, including your employment and education history, resume, cover letter, transcript, writing samples, and references as necessary to consider you for job openings

We use this information to:

·  Review and consider the information that you submit in connection with your application for employment with Baffin; and

·  Respond to your application for current or future career opportunities.