All Baffin Expeditions

Real-World Testing

Baffin Expeditions

At Baffin, our commitment to Real-World Testing® is more than a product philosophy – it is a way of life.

Through expeditions that span remote trails, frozen landscapes and unforgiving terrain, we put our gear to the test in the environments it was built for. These journeys are not just brand stories – they are proving grounds.

Each expedition pushes us forward. Sometimes that means discovering our product’s limits so we can push past them. From early failures that led to breakthrough innovations, to boots that have summited peaks, crossed tundra’s and completed world-first adventures, every step informs how we design for the next.

This is how we live the brand. And this is where Baffin boots earn their reputation – out there, not in a lab.

LATITUDE: 64.9631 / LONGITUDE: -19.0208

ICELANDIC VOYAGE | 2024

In October 2024, Baffin's team embarked on the Icelandic Voyage, a product-testing expedition across Iceland's diverse terrains. The team included President Paul Hubner, Senior Vice President Mark Hubner, Brand Director Jessica Liut, and Brand Ambassadors Connor Emeny and Meg O’Hara. Over four days, they tested 19 different Baffin product designs, encompassing both existing and upcoming releases.

LATITUDE: 40.3630 / LONGITUDE: -78.9225

APPALACHIAN TRAIL ADVENTURE | 2024

In September 2024, Baffin’s Mark Hubner tested the upcoming BRUCE MID hiking boot on the Appalachian Trail, tackling steep terrain and rugged paths to assess durability, comfort, and stability. The Appalachian Trail (A.T.) is a famous long-distance hiking trail in the eastern United States, stretching from Georgia to Maine.

LATITUDE: -33.6033 / LONGITUDE: 26.6194

SOUTH AFRICA - ECO TOUR | 2024

In June 2024, Baffin’s Mark Hubner and Blake Moynes joined an EcoTour in South Africa with Global Conservation Force. Over seven days at Kariega Game Reserve, they participated in rhino conservation, wildlife safaris, and community outreach. Baffin also donated HUDSON boots to rangers in training, supporting anti-poaching efforts.

LATITUDE: 44.2049 / LONGITUDE: -80.3581

BRUCE TRAIL End-to-End | 2024

During the first week of Fall 2023, Baffin’s Senior Vice President of Commercial, Mark Hubner embarked on a Real-World Testing expedition – an end-to-end hike of Canada’s oldest and longest marked footpath, the Bruce Trail. Mark will cover over 900 km, from Tobermory, Ontario, through the Niagara Region by the end of the Winter season. Each week from September through March, he will hike a portion of the trail, camping on backcountry sites where possible along the way.